Privacy Policy

US&D Improvements LLC
usdimprovements.com • Tampa, Florida • (813) 368-7123

Last updated: April 17, 2026

US&D Improvements LLC ("Company," "we," "us," or "our") operates the website www.usdimprovements.com (the "Website") and advertises on Meta Platforms (Facebook and Instagram), Google (including Google Ads and Local Services Ads), and other advertising platforms. This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you visit our Website, submit a lead form through an advertising platform, call us, text us, or otherwise interact with our business.

By using our Website, submitting information through any form or advertising platform, or communicating with us, you acknowledge that you have read and understood this Privacy Policy. This Privacy Policy should be read together with our Terms and Conditions.

1. Information We Collect

We collect the following categories of personal information:

a. Information You Provide Directly

When you contact us, request an estimate, or submit a form on our Website or through an advertising platform, we may collect:

Full name
Phone number (mobile and/or landline)
Email address
Property address or service location
Project details (type of remodel, budget, timeline, photos, descriptions)
Preferred method of contact
Communications between you and our team (phone calls, text messages, emails)

b. Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies, pixels, and similar technologies, including:

IP address
Browser type and version
Device type (desktop, mobile, tablet)
Operating system
Pages visited, time spent on pages, and navigation path
Referring URL (the website or ad that directed you to us)
Approximate geographic location (city/region level, derived from IP address)
Interactions with our ads on Meta and Google (clicks, impressions, conversions)

c. Information Received from Advertising Platforms

When you submit a lead form on Meta (Facebook or Instagram) or Google, the platform transmits the information you entered directly to us. This typically includes your name, phone number, email address, and any additional fields you completed (such as project type or address). We receive this data through secure integrations with our customer relationship management system.

2. How We Collect Information

We collect personal information through the following channels:

Website forms: Contact forms and quote request forms on www.usdimprovements.com
Meta lead forms: Instant Forms on Facebook and Instagram ads
Google lead forms: Lead form assets on Google Search and Display ads
Phone calls: When you call our business number
Text messages (SMS/MMS): When you text us or respond to our messages
Email: When you email us directly
In-person consultations: During site visits and project assessments
Cookies and tracking technologies: Automatically when you browse our Website (see Section 5)
Server-side events: Through the Meta Conversions API (see Section 5)

3. How We Use Your Information

We use the personal information we collect for the following purposes:

Respond to inquiries: Contact you about your remodeling project and provide estimates
Deliver services: Schedule consultations, manage projects, and communicate about your remodel
Process agreements: Prepare contracts, process payments, and manage service records
Project communications: Send appointment reminders, project updates, and follow-up messages by phone, text, or email
Marketing: Send information about our remodeling services, promotions, and seasonal offers (with your consent, as described in our Terms and Conditions)
Advertising optimization: Measure ad performance, attribute conversions, create custom audiences, and deliver relevant advertising on Meta, Google, and other platforms
Website improvement: Analyze usage patterns to improve our Website's content, design, and functionality
Legal compliance: Comply with applicable laws, regulations, and legal processes
Business operations: Maintain records for accounting, tax, licensing, and insurance purposes

4. Legal Bases for Processing

We process your personal information based on the following legal grounds:

Consent: When you submit a lead form, opt in to marketing communications, or accept cookies on our Website
Contractual necessity: When processing is required to deliver the remodeling services you requested
Legitimate interest: When we communicate about your project, improve our Website, or optimize our advertising — where these interests do not override your privacy rights
Legal obligation: When we are required to retain records or respond to legal processes under Florida or federal law

5. Tracking Technologies and Advertising

We use the following tracking technologies on our Website:

a. Meta Pixel

We use the Meta Pixel (formerly Facebook Pixel), a piece of code on our Website that collects data about visitor actions such as page views, form submissions, and button clicks. This data is sent to Meta Platforms, Inc. and is used to measure the effectiveness of our Facebook and Instagram advertising, deliver ads to people who have visited our Website (remarketing), create custom and lookalike audiences for ad targeting, and attribute conversions to specific ad campaigns. The Meta Pixel uses cookies to identify your browser and may collect your IP address, browser information, pages visited, and actions taken on our Website.

b. Meta Conversions API (CAPI)

In addition to the Meta Pixel, we use the Meta Conversions API, a server-side integration that sends event data (such as form submissions and page views) directly from our server to Meta. This may include hashed versions of your name, email address, phone number, and other identifiers to improve ad measurement and attribution accuracy. Data sent via CAPI is processed by Meta in accordance with Meta's Business Tools Terms.

c. Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure when a visitor who clicked on one of our Google Ads completes an action on our Website, such as submitting a quote request. Google sets a cookie on your browser when you click our ad, and this cookie is read when you complete the conversion action. This data is shared with Google LLC to help us understand which ads and keywords generate leads.

d. Google Remarketing

We use Google remarketing tags to show ads to people who have previously visited our Website as they browse other websites in the Google Display Network or use Google Search. You can opt out of Google remarketing by visiting Google Ads Settings or by installing the Google Analytics Opt-out Browser Add-on.

e. Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors interact with our Website, including which pages are visited, how long visitors stay, and how they arrived at our Website. GA4 collects data through cookies and may include your IP address (which Google anonymizes), device information, and browsing behavior. Google processes this data in accordance with its Privacy Policy.

f. Cookies

Our Website uses the following types of cookies:

Essential cookies: Required for the Website to function properly (e.g., session management, security)
Performance/analytics cookies: Help us understand how visitors use our Website (e.g., Google Analytics)
Advertising cookies: Used to deliver relevant ads and measure campaign performance (e.g., Meta Pixel cookie, Google Ads cookie)

You can control or delete cookies through your browser settings. Disabling advertising cookies may affect the relevance of ads you see but will not prevent you from using our Website or requesting a quote.

6. Data Sharing and Third Parties

We share personal information only in the following circumstances:

a. Advertising Platforms

Meta Platforms, Inc. (Facebook/Instagram): We share data with Meta through the Meta Pixel and Conversions API for ad measurement, remarketing, custom audience creation, and lookalike audience targeting. This may include hashed identifiers such as email addresses and phone numbers. Meta processes this data as described in Meta's Privacy Policy.

Google LLC: We share data with Google through conversion tracking tags, remarketing tags, and Google Analytics. This includes cookie data, browsing behavior, and conversion events. Google processes this data as described in Google's Privacy Policy.

b. Service Providers

We use the following categories of service providers who may access personal information solely to perform services on our behalf:

Customer relationship management (CRM): We use Frape CRM to manage leads, customer communications, and project records. Lead data from our Website, Meta, and Google flows into Frape CRM for follow-up and project management.
Website hosting: Our Website hosting provider stores and serves our Website content.
Email service providers: For sending project communications and marketing emails.

c. Other Disclosures

We may also share personal information when:

Required by law, regulation, court order, or governmental request
Necessary to protect the rights, property, or safety of US&D Improvements LLC, our customers, or the public
In connection with a business transfer, merger, or acquisition (you would be notified of any change in data practices)

d. What We Do NOT Do

We do not sell your personal information. We do not rent, trade, or provide your phone number, email address, or other personal information to unaffiliated third-party marketers, lead buyers, or comparison-shopping services for their own independent marketing purposes.

7. SMS and Text Message Privacy

If you communicate with us by text message or consent to receive text messages (as described in our Terms and Conditions), the following applies to your SMS data:

Data collected: Your mobile phone number, the content of text messages you send to us, message timestamps, and your opt-in/opt-out status
How it is used: To respond to your inquiries, send project updates, appointment reminders, and marketing messages (with your consent)
Storage and security: SMS data is stored within our CRM system (Frape CRM) using industry-standard security measures including encryption and access controls
Retention: Your phone number and SMS consent records are retained for five (5) years from the date of your last interaction or opt-out, whichever is later, to comply with the statute of limitations for TCPA and FTSA claims
Sharing: We do not sell, share, or rent your phone number or SMS data to third parties for their own marketing purposes. Your phone number may be shared with our CRM provider solely for the purpose of delivering messages on our behalf
Opt-out: Reply STOP to any text message to unsubscribe. We will cease marketing messages within 15 days per the Florida Telephone Solicitation Act. Reply HELP for assistance or call (813) 368-7123

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and protect our legitimate interests. Our general retention periods are:

Lead inquiry data (name, phone, email, project details from forms and ads): 3 years from your last interaction with us
Signed project and contract records: 7 years from project completion (Florida statute of limitations for written contracts and construction defect claims)
SMS consent and opt-out records: 5 years from date of last interaction or opt-out (TCPA/FTSA litigation window)
Website analytics and cookie data: 26 months (Google Analytics 4 default retention period)
Financial and tax records: 7 years (IRS and Florida Department of Revenue requirements)
Email communications: 3 years from last interaction

When personal information is no longer needed, we dispose of it securely by deleting electronic records and shredding physical records, in accordance with the Florida Information Protection Act.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction, including:

Secure, password-protected access to our CRM and business systems
Encryption of data in transit (SSL/TLS on our Website)
Limited access to personal information on a need-to-know basis
Secure disposal of records containing personal information

No method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach involving your personal information, we will notify you and the appropriate authorities as required by the Florida Information Protection Act (see Section 12).

10. Your Privacy Rights

Depending on where you reside, you may have the following rights regarding your personal information:

Right to know: Request details about the categories and specific pieces of personal information we have collected about you
Right to access: Obtain a copy of the personal information we hold about you
Right to correction: Request correction of inaccurate personal information
Right to deletion: Request that we delete your personal information, subject to certain legal exceptions (such as records required for tax, licensing, or legal compliance)
Right to opt out of marketing: Unsubscribe from marketing emails, text messages (reply STOP), or phone calls at any time
Right to opt out of sale or sharing: See Section 11 (California Privacy Rights)

To exercise any of these rights, contact us at:

Email: contact@usdimprovements.com (use the subject line "Privacy Rights Request")
Phone: (813) 368-7123
US&D Improvements LLC, 5006 N Clark Ave, Tampa, FL 33614

We will respond to verifiable requests within 30 days. We may ask you to verify your identity before processing your request.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information.

Data Sharing for Advertising Purposes

Our use of Meta Pixel, Meta Conversions API, Google Ads conversion tracking, and Google remarketing tags may constitute "sharing" of personal information for cross-context behavioral advertising under the CCPA. The categories of personal information potentially shared include identifiers (IP address, cookie IDs, hashed email and phone number) and internet activity (browsing history, ad interactions). This data is shared with Meta Platforms, Inc. and Google LLC for the advertising purposes described in Section 5.

Your California Rights

As a California resident, you have the right to:

Know what personal information we collect, use, disclose, and share
Delete your personal information, subject to legal exceptions
Correct inaccurate personal information
Opt out of the sale or sharing of your personal information
Non-discrimination for exercising your privacy rights

Do Not Sell or Share My Personal Information

We do not sell personal information in exchange for monetary consideration. However, our use of advertising pixels and server-side APIs (Meta Pixel, CAPI, Google Ads tags) may qualify as "sharing" under the CCPA. To opt out of this sharing for advertising purposes, you may:

Contact us at (813) 368-7123 or send a written request to our address below
Adjust your cookie preferences in your browser settings
Use the Google Ads Settings to opt out of Google remarketing
Use Meta Ad Preferences to adjust your Facebook/Instagram ad settings

We honor Global Privacy Control (GPC) signals sent by your browser as a valid opt-out request.

12. Florida Information Protection Act (FIPA)

As a Florida-based business, US&D Improvements LLC complies with the Florida Information Protection Act (§501.171, Florida Statutes), which requires us to:

Take reasonable measures to protect and secure personal information in electronic form
Dispose of records containing personal information securely when no longer needed (by deleting, shredding, or otherwise rendering them unreadable)
In the event of a data breach that compromises your personal information, notify affected individuals within 30 days of discovering the breach
Notify the Florida Department of Legal Affairs within 30 days if a breach affects 500 or more Florida residents
Notify nationwide consumer credit reporting agencies if a breach affects 1,000 or more individuals

13. Children's Privacy

Our Website and services are not directed to children under the age of 13. We do not knowingly collect, use, or disclose personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will promptly delete it. If you believe that a child under 13 has provided us with personal information, please contact us immediately at (813) 368-7123.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. Material changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our Website or services after changes are posted constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your personal information is handled, please contact us:

US&D Improvements LLC
5006 N Clark Ave
Tampa, FL 33614
Phone: (813) 368-7123
Email: contact@usdimprovements.com
Website: usdimprovements.com

This document should be reviewed by a Florida-licensed attorney before publication.